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Our report this morning that there may be a new Apple TV, based on an Engadget scoop is going to cause a lot of chatter. A new Apple TV is a step the company has to take, and frankly, if it came out today it would be at least a year late.

The article says the project has been in the works for a long time, and the projected price being tossed around is U.S. $99.00! That’s a pretty competitive price, but the devil will be in the details. If it’s just a vessel to buy from the iTunes store, it doesn’t seem a very exciting product. On the other hand, it it connects to Netflix, as the iPad already does, the whole idea gets a lot sexier. It also will need the content the current Apple TV has, like YouTube, MobileMe integration, podcasts and more. If they add services like Pandora, MLB TV, NBA games and more then they might really be cooking.

Roku already has a $99.00 Netflix box with some additional streaming services, but if Apple allowed iPad/iPhone apps to be scaled up for TV viewing the whole concept gets really, really interesting.

Continue reading Some further thoughts on the rumored next Apple TV

Some further thoughts on the rumored next Apple TV originally appeared on The Unofficial Apple Weblog (TUAW) on Fri, 28 May 2010 12:30:00 EST. Please see our terms for use of feeds.

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